Privacy Policy

Memoruh — Privacy Policy

Last updated: March 31, 2026

Your Privacy Matters

At Memoruh, we take your privacy seriously. This Privacy Policy describes how Memoruh ("we," "us," or "our") collects, uses, shares, and protects your personal information when you use the Memoruh mobile application and related services (collectively, the "Service").

By downloading, installing, or using the Memoruh app, you acknowledge that you have read and understood this Privacy Policy. This policy applies to all users of Memoruh, including jewelry creators, gift receivers, and album contributors.

1. Information We Collect

1.1 Account & Identity Information

  • Full name and display name
  • Email address and password (encrypted)
  • Profile photo (optional)
  • Phone number (optional)
  • Date of account creation

1.2 Memory & Jewelry Content

  • Photos and videos you upload to memories
  • Audio recordings attached to memories
  • Written descriptions, captions, and stories
  • Jewelry item names, descriptions, and identifiers
  • NFC tag identifiers and QR code data linked to jewelry
  • Album names, categories, and metadata
  • Memory timestamps and dates

1.3 Location Data

  • GPS coordinates when you use location-based memory unlock features
  • Location metadata embedded in photos (EXIF data), if not stripped
  • General region/country used for service localization

1.4 Device & Technical Information

  • Device type, model, and operating system version
  • Unique device identifiers
  • Mobile network and Wi-Fi connection information
  • App version and crash logs
  • NFC hardware capability status
  • Camera and microphone access logs

1.5 Usage & Analytics Data

  • Features you access and how frequently
  • Pages and screens you visit within the app
  • Time spent in the app and session duration
  • Search queries within the app
  • Sharing and contribution activity

1.6 Payment & Subscription Information

  • Subscription plan type (free, monthly, annual)
  • Billing history and transaction records
  • Payment method details handled exclusively by third-party processors — we do not store raw card numbers

2. How We Use Your Information

  • Provide, operate, and maintain the Memoruh Service
  • Store, organize, and display your jewelry memories
  • Enable you to share memories with invited contributors and gift receivers
  • Process NFC tag scans and QR code associations with jewelry
  • Enforce memory protection settings (PIN, time-based, and location-based unlocks)
  • Process subscription payments and manage your billing
  • Send transactional notifications (new contributions, sharing invitations, subscription renewals)
  • Respond to your support requests and inquiries
  • Improve, personalize, and expand our Service
  • Conduct analytics to understand how users interact with the app
  • Detect, prevent, and investigate fraud, abuse, and security incidents
  • Comply with applicable legal obligations

3. Device Permissions We Request

NFC (Near Field Communication)

Used to scan jewelry-linked NFC tags and associate them with digital memories. NFC scan data is used solely to identify registered jewelry items.

Camera

Used to capture photos and videos to attach to memories, and to scan QR codes linked to jewelry items.

Photo Library / Media Storage

Used to select existing photos and videos from your device to upload as memories.

Microphone

Used to record audio memories or voice notes attached to jewelry albums.

Location

Used for location-based memory unlock features. Location is only accessed when you explicitly enable location-unlock on a memory.

Push Notifications

Used to alert you when contributors add new memories, when shared album invitations are received, or for important account updates.

4. Third-Party Services We Use

Memoruh integrates with trusted third-party service providers to deliver the Service:

Firebase (Google LLC)

Authentication, database storage (Firestore), file storage (Firebase Storage), and crash reporting. Firebase may transfer data to Google servers internationally.

Payment Processors

Subscription payments are handled through Apple App Store (iOS) or Google Play Store (Android) billing systems. We do not directly receive or store your full payment card details.

Analytics Services

We may use Firebase Analytics or similar tools to understand aggregate usage patterns. Analytics data is anonymized and not linked to identifiable individuals where possible.

We do not allow third-party advertising networks to place tracking technologies in our app. We do not sell your data to advertisers.

5. How We Share Your Information

We do not sell, rent, or trade your personal information to any third party for marketing purposes. We may share your information only in the following limited circumstances:

  • With other users you explicitly invite to view or contribute to your shared albums
  • With gift receivers who scan NFC tags or QR codes linked to jewelry you own, limited to the content you have designated for sharing
  • With service providers who process data on our behalf under strict confidentiality agreements
  • When required by law, court order, or government authority
  • To protect the rights, property, or safety of Memoruh, our users, or the public
  • In connection with a merger, acquisition, or sale of assets
  • With your explicit written consent for any other purpose

6. Data Retention

We retain your personal information and content for as long as your account remains active. If you delete your account:

  • Your profile information is permanently deleted within 30 days
  • Memory content (photos, videos, audio) stored in Firebase Storage is deleted within 30 days
  • Memories shared with other users may remain visible to those users if they have their own copies
  • Anonymized analytics data and aggregated usage statistics may be retained indefinitely
  • Legal records, including billing history and dispute records, may be retained for up to 7 years

You may request earlier deletion of your data by contacting us at [email protected].

7. Your Privacy Rights

Depending on your country or region of residence, you may have the following rights:

Access

Request a copy of the personal data we hold about you

Correction

Request correction of inaccurate or incomplete information

Deletion

Request deletion of your account and associated data

Portability

Export your data in a machine-readable format (Settings → Export Data)

Restriction

Request that we limit how we process your data in certain circumstances

Objection

Object to processing based on legitimate interests

Withdraw Consent

Withdraw consent for optional data processing at any time

Opt Out of Marketing

Unsubscribe from marketing emails at any time

8. Children's Privacy

Memoruh is not directed to children under the age of 13 (or under 16 in the European Economic Area). If you are a parent or guardian and believe that your child has provided us with personal information without your consent, please contact us immediately at [email protected].

9. International Data Transfers

Memoruh operates globally and your data may be transferred to and processed in countries outside your country of residence. When we transfer personal data internationally, we implement appropriate safeguards as required by applicable law, including using services (such as Firebase/Google Cloud) that have executed Standard Contractual Clauses or equivalent mechanisms for international transfers.

10. Data Security

We implement and maintain reasonable security measures designed to protect your personal information, including:

  • Encryption of data in transit using TLS/SSL protocols
  • Encryption of sensitive data at rest within Firebase infrastructure
  • Firebase Authentication for secure account access
  • Firebase Security Rules to enforce access control
  • Memory protection features including PIN locks, time-based unlocks, and location-based unlocks
  • Regular security reviews and audits

However, no method of transmission over the internet or electronic storage is 100% secure. In the event of a data breach, we will notify affected users as required by applicable law.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we make material changes, we will update the "Last updated" date at the top of this policy and notify you through an in-app notification or by email. Your continued use of the Memoruh app after any changes constitutes your acceptance of the revised policy.

12. Contact Us

If you have any questions, concerns, or requests related to this Privacy Policy or our data practices, please contact us:

If you have questions about this policy, contact us at [email protected]

FAQ

Privacy Questions

Answers to the most common questions about your privacy

No. We never sell your personal data. We may share limited data with trusted service providers solely to operate our platform (e.g., payment processing, shipping), and they are contractually prohibited from using it for any other purpose.

You can request deletion of your account and all associated data at any time by emailing [email protected]. We will process your request within 30 days in accordance with applicable legal requirements.

Yes. Memories stored in your jewelry piece are fully encrypted. They can only be accessed through the authorized Memoruh app, and no sensitive data is transmitted over NFC.

Yes, we use essential cookies to operate the site and analytics cookies to understand how visitors use it. You can control cookie settings through your browser at any time.

We will notify you of any material changes via your registered email or a prominent notice on the site. The date at the top of this page always reflects the most recent update.